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WFA launches APAC media and marketing network

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | February 23, 2009
The network aims to bring together marketers across countries in the APAC region

The World Federation of Advertisers (WFA) has announced the launch of a media and marketing network which aims to bring together marketers across countries in the APAC region.

The objectives of the network will be driving common understanding, actions related to the advertising and media industry enabling effective and efficient marketing communications in the APAC region, and sharing experiences and insights in order to advance the marketing communications discipline.

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Rahul Welde, vice-president, media, Asia, Africa, Middle East and Turkey, Unilever, will be the chairperson of the network. He says that the WFA-APAC network will leverage the work ethics of the WFA Global Committee.

The initiative aims to increase WFA's presence in the APAC region. The APAC network seeks to act as a regional voice for marketers to tackle critical media and marketing related issues in order to improve industry practice. The network will focus on critical issues such as marketing in a downturn, research and measurement, structuring regional marketing resources and agency remuneration.

The WFA Asia-Pacific network of national advertisers currently includes Australia, China, India, Japan, Malaysia, New Zealand, Pakistan, Philippines and South Korea.

For the record, the WFA defends marketers' key interests and helps set self-regulatory standards for responsible marketing communications worldwide.

The WFA is the only global organisation representing the common interests of marketers through its network of 55 national advertiser associations in five continents.