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Starcom MediaVest promotes Ashish Limaye as GM, marketing

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying | February 26, 2009
Earlier, Limaye was heading the group's out of home specialist brand, Navia

The Starcom MediaVest Group has promoted Ashish Limaye, deputy general manager, Navia to the newly created post of general manager, marketing. Navia is the group's out of home division.

Limaye has been with Starcom MediaVest for the past four years. Speaking to afaqs! about his new role and responsibilities, Limaye says, "As a group, we are engaged in providing integrated marketing communications to our clients. My role will entail exploring various multimedia functions and capabilities related to fields such as sports, entertainment and retail.

& #BANNER1 & #"What we call the circle of advantages is a diverse service offering. The effort will be to use one or all of these units in exploring opportunities for acquiring new clients, helping out marketers in reaching out to their target group and assisting them in achieving their goals."

Limaye has 13 years of industry experience, having worked across media including print, the Internet, data based marketing communications and out of home media. He started his career in 1996 with Bennett Coleman & Co. India (Times Response Division). Later, he moved on to the out of home division of J Walter Thompson, and subsequently, the Starcom MediaVest Group.

In his new role, Limaye will be based in Mumbai and continue reporting to Ravi Kiran, chief executive officer, Southeast and South Asia and chief executive officer, specialist solutions, Asia, Starcom MediaVest Group.

In an official communiqué, Kiran says, "In a forward looking role, Limaye will help the organisation in identifying marketers' needs, supporting our leadership across our four full service offices and six specialist solutions units. He will play a pivotal role in activating the group's business and growth strategies."

In his new role, Limaye will be responsible for the pan-India operations of the organisation and will be required to coordinate with various regional heads of the group.

According to Limaye, in terms of projects or challenges, it is nearly impossible to zero down on one or two challenging experiences. However, the most important learning that he has come to value in his long career is that communication is the most important leadership function. It is vital to effectively communicate a brand's point of view to consumers and to achieve success, internal communication has to be smart and strategic.

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