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India Today Group launches Harper's Bazaar in India

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | February 27, 2009
Popular fashion and celebrity magazine, Harper's Bazaar, has made its debut in India with an initial print run of 50,000 copies

The US based Hearst Magazines' popular fashion and celebrity magazine, Harper's Bazaar, hits local stands today. The India Today Group is publishing the magazine here. The group already publishes two titles, Cosmopolitan and Good Housekeeping, owned by Hearst Magazines.

The monthly magazine will have an initial print run of 50,000 copies and is targeted at "the sophisticated and elegant global Indian woman in the age group of 30-45 years".

Sujata Assomull, editor, Harper's Bazaar (Indian edition), says, "The magazine is a style bible for sophisticated and elegant women. It focuses on luxury and covers everything from what's new to what's next."

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The 29th international edition of the 140-year-old magazine has a cover price of Rs 100. Its tagline says: Where fashion gets personal.

"We are convinced that Indian women will fall in love with the style and authority of Harper's Bazaar," says Mala Sekhri, chief executive officer, Lifestyle Group, India Today.

The inaugural issue of Harper's Bazaar features a fashion shoot of actors Kareena Kapoor and Saif Ali Khan on the beaches of Mauritius by photographer Suresh Natarajan.

In a limited edition of the inaugural issue, the masthead of 18,000 copies of Harper's Bazaar have been crystallised for select distribution. The crystallisation has been done by Austria based company, Crystallized - Swarovski Elements. Similar issues of Harper's Bazaar were distributed in the UK and the US in the past.

Sanjay Sharma, country manager, Crystallized - Swarovski Elements, says in a press release, "Our partnership with Harper's Bazaar displays yet another creative partnership. The crystallised cover of the inaugural issue of Harper's Bazaar in India gives it a special visual presence."