afaqs!

Fox India to launch five new shows and three channels

By Sangeeta Tanwar , afaqs!, New Delhi | In Media Publishing | March 16, 2009
Fox India has obtained licenses for launching three new channels - Fox Crime, FX and Baby TV

Fox History and Entertainment is all set to engage and entertain viewers with a fresh lineup of shows.

In the coming months, viewers will get to see five new series and shows on the channel. The new programming lineup includes fresh content in shows such as Tudors, Over There, Iconoclasts, Deconstructing Design Icons and Mera India.

Talking to afaqs!, Rajesh Sheshadri, vice-president, content and communication, Fox History and Entertainment, says, "The fresh shows will be rolled out in mid-March and April. The new content will continue to engage, inform and entertain our viewers. Tudors is a period drama on the life of Henry VIII and we are pitching it as the biggest property amongst the new launches, along with the special series, Mera India, hosted by actor Irrfan Khan."

& #BANNER1 & #Over There is a drama series based on the war in Iraq, which won an Emmy nomination. Iconoclasts will showcase 12 creative visionaries such as Oscar winner Sean Penn and Hollywood actors such as Robert Redford. Deconstructing Design Icons will bring into the limelight interesting people and the stories behind various marvellous machines.

Sheshadri shares that Fox's target group (TG) comprises the metro male in the age group of 25+ years. To ensure stickiness and attract viewers, it has created various categories representing diverse genres of programming. The channel has 10-13 hours of original programming covering one theme each day. The content is divided into different categories such as War, Technology, Sports, India Special and Movies, with Special of the Week on Sundays.

Without sharing specific revenue figures, Sheshadri says that so far, the slowdown has had no negative impact on the growth of Fox History and Entertainment. However, he added that it will continue to grow, albeit at a slower rate compared to the past year.

In 2009, Fox India is upbeat about getting licenses to launch three new channels, Fox Crime, FX and Baby TV. These new channels will be launched on the digital platform.

Elaborating on the content and programming for the new launches, Sheshadri explains, "Our philosophy is to come in the market with distinct positioning for all the individual channels. To achieve this, we determine our markets either by genre or TG. Fox History and Entertainment is a good example of leading by genre and the upcoming channel, Baby TV, will be identified more by our TG, which will include young parents of kids in the age group of 0-3 years."

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