NewsX targets 20 million homes in distribution deal

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | March 20, 2009
The English news channel will be distributed by Fifth Avenue Media services on all platforms

NewsX, the news channel owned by Indi Media Company, has entered into a two-year distribution deal with Fifth Avenue Media Services (FAMS), a distribution company founded in 2003 by two veterans.

As part of the deal, FAMS will assist the channel in accessing distribution networks in India. This will be implemented in three phases up to December and will make the channel available to 20 million households.

In the first phase, the company is targeting the six metros. In the second phase, it will move into markets that have more than a million households. The third phase will be about acquiring markets that have between 100,000 and one million households.

Speaking to afaqs!, Gautam Mukerjea, marketing director, INX News, says that FAMS was chosen from among the proposals by various distribution companies. In particular, FAMS is "very experienced", he said.

Gaurav Kohli, chief executive officer of FAMS, says in a statement, "FAMS will provide INX News with a customized, effective and efficient extended network solution. In the backdrop of the current economic situation, distribution becomes the key determinant of a channel's success and survival. We are confident to take the channel to the desired audiences and networks across the country."

FAMS will distribute NewsX on all major platforms, including analogue cable, digital cable, DTH and IPTV.

Mukerjea adds that the prime audience of NewsX, which is an English news channel, would be digital TV homes. However, the company will also conduct trade events and other visibility activities for cable operators.

NewsX was earlier part of INX Media, but was recently bought over by media veterans, Vinay Chhajlani and Jehangir Pocha. The company is learnt to be considering a revamp of the channel, with a new logo.

© 2009 afaqs!