Ajay Vidyasagar, president, content and new media, STAR India, has called it quits. Vidyasagar has worked with STAR India for 14 years.
Vidyasagar was the head of STAR's marketing function when STAR Plus was at its pinnacle. In fact, it was in his tenure that STAR Plus launched the second season of the country's most popular game show, Kaun Banega Crorepati, after a gap of four years.
In 2004, Vidyasagar was again called back to Mumbai - this time to head the marketing function of STAR India as executive vice-president. Later, he was promoted as president, content and new media, which was his last designation.
During his tenure with STAR, he also headed the licensing and merchandising functions of the network. As head of STAR India's new media function, he was responsible for the overall operations of the Internet business of the network.
Vidyasagar started his career with advertising at O&M. He was based in the agency's Bengaluru branch and spent about 6 years in the agency. The last position held by him at the agency was that of account director.
Vidyasagar's next destination is still unknown. However, what afaqs! could gather from several sources is that he plans to take a sabbatical for a couple of months.
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