Thomas Cook is re-evaluating its creative and media duties. A pitch process has been called for, with several agencies, including the incumbent agency, participating in the process. Informed sources have confirmed to afaqs! that if the economic scenario permits, the travel company intends to earmark Rs 10-12 crore as advertising and media spends for the year.
Recently, Thomas Cook launched its campaign, My India-My Way, to promote its domestic travel plans. The campaign aims to promote economic packages which take tourists anywhere in the country at low prices.
& #BANNER1 & #Thomas Cook has called for a pitch to take a fresh look at its creative strategy and understand the way forward.
Sources within the industry confirm that the other agencies in the fray are Leo Burnett, Rediffusion Y&R, Everest Brand Solutions, TBWA India and Beehive.
Sources also confirm that the first round of presentations is currently on.
It is learnt that the company would prefer the creative agency's media arm to look after the media duties. However, if that is not possible, the travel company will take a look at a media agency within the network of its creative agency.