Last updated : September 25, 2014 04:04 PM
TME, Rediffusion Y&R's media planning arm, has brought in some changes in its top-level management. Dinesh Vyas -- who was vice-president, TME, Mumbai and also handled part of the businesses in Mumbai -- has been re-designated as vice-president and head, TME Mumbai. Also, Imran Karim has been promoted to the post of national buying head. Both Vyas and Karim will take up their new positions with immediate effect.
Vyas has been associated with TME for around two years. Armed with a Bachelor of Commerce degree, Vyas has 15 years of work experience. He started his career in 1992 with Enterprise as a media planner and left the company as manager, media planning. He has also been associated with agencies such as ZenithOptimedia, Mind Share and Initiative Media.
Talking to afaqs! about his new role, Vyas says, "I want to focus on better coordination and move forward from just media planning to complete market contact planning. Also, we'll focus on driving more revenue and earning profits, apart from raising the strike rates with pitches."
Vyas will now look after two new clients -- Colgate Palmolive and Colors -- in addition to those that he was already handling, which includes Parlé and Tata Motors.
Karim will continue to handle TV buying in Mumbai; he will additionally take charge of print and radio buying. Karim has stepped in to fill the vacancy created after Divya Radhakrishnan was elevated as president of the organisation.
Other members of the senior management team at TME include Lalita Menon, Head TME 360, which is the division handling non-traditional media; Bhavna Jha, who is the TME Delhi Head; and Raj Datta, who heads the Kolkata operations of the agency.
Some of the TME clients in Mumbai are Colgate Palmolive, Parlé products, Viacom 18, Tata Motors and Heinz.