CNBC-TV18 and Mint tie up for content sharing and events

By afaqs! news bureau , afaqs!, New Delhi | In Media | April 02, 2009
English business news channel, CNBC-TV18 and English financial daily, Mint have come together for content sharing and marketing activities

Taking a cue from the Business Standard and UTVi content sharing tie-up, CNBC-TV18, the English business news channel and Mint, the English financial daily from HT Media, too have come together for content sharing. That also quells the rumours that had been running for over a year now, about Network18, the owner of CNBC-TV18, launching its own financial daily.

Speaking to afaqs!, Vivek Khanna, business head, Mint, says, "We would be picking up content that's relevant to our target audience."

Meanwhile, Sai Kumar, Group COO, Network18, tells afaqs! that the content sourced from each other will have more than a credit or a byline "and can be called branded content."

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Both Khanna and Kumar did not reveal how much space and airtime would be shared. Besides content, editors and writers at Mint may appear on CNBC-TV18 for expert comments. Similarly, columns written by people from CNBC-TV18 will be featured regularly in Mint.

The two have also come together to host events. The first such event is the 'Investor Camp', which, according to Kumar, "looks into the upcoming parliamentary elections and what investors can take from it."

"When and wherever there's an opportunity to have events together, be it joint surveys, we'll come together to give an enhanced perspective to our readers and viewers," says Kumar.

Meanwhile, Mint has a content sharing tie-up with US-based, financial daily, Wall Street Journal (WSJ), too.

In 2007, Network18 and Jagran Prakashan had set up Jagran18, a 50:50 venture to bring out a Hindi business daily. Bharat Kapadia was roped in from Bhaskar group, as the CEO of the venture. However, the venture never took off and Kapadia joined Lokmat Group as a director on the company's board.

Kumar of Network18 says about the venture, "The tie-up with Mint and Jagran18 cannot be compared. While the latter was a business venture, the tie-up with Mint is purely on the basis of content sharing. Before the venture (Jagran18) could take off, both the parties decided to call it quits. We are happy, that given the economic situation the country is in today, the venture didn't happen."