'Mining minds' is what Hero's new venture is all about. On Tuesday, April 17, Hero Corporate Services announced the launch of Hero Mindmine, its training and education division to provide technology-based solutions.
Hero has made an estimated investment of Rs 4 crore-Rs 5 crore in infrastructure and technology so far on the project, and plans to invest another Rs 100 core in setting up 100 more learning centres in the next two years. Currently, three learning centres are up and running in New Delhi, Gurgaon and Chandigarh. The next destination is Mumbai.
"This initiative is designed to address the complete spectrum of skill sets for organisations and individuals in emerging knowledge-based industries such as IT-enabled services," says Sunil Kant Munjal, managing director,Hero Corporate Services. To achieve this, the company has tied up with two US-based companies, Ordinate Corporation and DynEd International. According to this arrangement, these companies will offer technology-based language testing and training support to Hero Mindmine. However, services like establishing call centres for voice, data and e-mail-based response will be leveraged through ServeIT, a division of Hero. And Internet-enabled software development, supply-chain management and consultancy services will be through Hero Techtouch.
But what made Hero venture into Mindmine? "The future of IT-enabled services in India is very promising. Statistics reveal that by 2008 (as per NASSCOM study), the IT-enabled service industry will be worth US$ 17 billion, generating over a million jobs in India. However, India needs to adequately develop its human resources in time to grab this opportunity. We identified a lacuna here and Mindmine is an attempt to bridge that gap by equipping professionals with comprehensive and fast-paced training modules in these emerging trends," answers Munjal.
To this Madhulika Tripathi, president, Hero Mindmine, adds, "Customer relationship management (CRM) is an extension of marketing. It is a profession that the youth is getting serious about. The training we plan to impart through wed-based customised education programmes will provide the complete range of CRM services. Right now we have three programmes in our curriculum, Global Pro programme, which is priced at Rs 8,000, Customer Connect programme and Hero Phone Pass Test.
Hero Mindmine, in conjunction with its advertising agency, Equus has worked out a direct contact programme to create awareness about Hero's new venture. The programme targets the youth, wherein workshops are conducted in various colleges to educate students on CRM and how Hero Mindmine offers the opportunity to build a career in CRM. The same will be communicated through a print campaign slated to break in the national dailies in a week's time. The ad budget allocated for this year is Rs 2 crore. Equus's involvement is only to the extent of handling creatives. Hero Mindmine will do the media planning for itself.
Right now the company is focusing on strengthening its business plans.It is in the process of tying up with call centres for direct placement services.
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