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Manjiri Kamat moves back to India as head, mediaedge:cia, Mumbai and Bangalore

By afaqs! news bureau , afaqs!, Mumbai | In Media Planning & Buying | April 17, 2009
Kamat has spent three years with MEC Malaysia as managing director

Manjiri Kamat, managing director, mediaedge:cia Malaysia, will soon be given the mandate to lead the Mumbai and Bengaluru operations of the company in India as general manager. She will report to T Gangadhar, managing director, mediaedge:cia India. She will take charge from May 4.

Kamat has been heading the Malaysia operations for three years. She has worked for various WPP agencies in the last 17 years, starting with JWT in 1992. In 2001, she moved to Mindshare as head, business strategy and then to Maxus as general manager.

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The decision to come back to India, she says, is purely due to personal reasons. "I enjoyed the international stint of 3 years but have been missing home. Also, India is booming, it is where media is most dynamic," she says

Kamat is credited with changing MEC Malaysia from a traditional media agency to a 360 degree agency handling communications, planning and implementation. "The transition involved looking at media beyond the conventional and employing activation, digital, search, sports marketing and high end ROI (return on investment) related work for clients such as Citibank, Colgate, Cerebos, Tesco, DHL and Sony Electronics," she states.

During her stint at WPP agencies, Kamat has also worked on brands such as DeBeers, Kodak, Hutch, Tata Sky and Mercedes-Benz. In her new role, she will oversee work for clients such as Nivea, HDFC Standard Life Insurance, Citi, Pidilite, Tata AIG General Insurance, DHL, Singapore Airlines, Chanel, Novartis and Accenture.

Her task at hand will be to manage business operations and growth for both offices; quality control client relationships; spearhead new business development and ensure delivery of the integrated MEC communications planning product.

Gangadhar says, "She completely understands MEC and GroupM processes and that will be a huge advantage. We welcome her home after a successful stint at handling the Malaysia operations."