In a lead up to the International Earth Day on April 22, National Geographic Channel has started a week of celebrations to propagate and create awareness about the current state of planet Earth. The week-long initiative, on April 17-22 in partnership with British Council and MADI Design Support, will witness a series of on-ground activities.
Nikhil Mirchandani, managing director, South Asia, National Geographic Channel, says in an official communiqué, "National Geographic Channel contributes to the National Geographic Society's commitment to conservation and through the Eco Week, we want to sensitise our viewers to the fact that no environmental issue stands on its own.
"It is time to change - to think and act towards preserving our planet as even the smallest things we do count, whether it is buying ethically produced products, recycling waste or simply turning that light off before leaving a room."
A Green Fashion Show on April 22 will mark the culmination of the Eco Week, which will see some well known names of the Indian fashion fraternity such as Ritu Kumar, Rajesh Pratap Singh and Raghavendra Rathore participating in it. Kakoli Banerjee will also showcase her collection along with Mark Liu, a UK based designer. The high point of the show will be the showcased 'ecologically responsible' collection.
The show will also have Ambika Pillai launching eco-friendly make up, along with being responsible for the hair and make-up of all the models at the Green Fashion Show. In keeping with the theme, the show will have a unique eco friendly set and will be followed by an organic dinner specially designed by Olive Beach. NGC has also promised to plant a tree for each person who will attend the event.
While British Council is acting as the Green Partner, MADI Design Support is the concept and design partner; Olive Beach is the food and beverage partner and ELLE is the magazine partner.