DDB Mudra lone Indian agency to win at the One Show

The One Show awards winners have been announced. DDB Mudra is the only agency from India to have picked up a bronze pencil.

The agency’s campaign called ‘Bush’ done for the Islamic Research Foundation, has won a bronze pencil in the Public Service – Radio Single category. The radio spot was a mixture of words from the actual speeches of George W Bush, which were clipped together in a manner that its perceived meaning was something contrary to its intended meaning. This highlights the misinterpretation of Islam and its wrongful use by terrorists.

For the record, One Show awards are instituted by The One Club, the US-based non-profit organisation that awards advertising excellence. The One Club institutes One Show, One Show Interactive, One Show Design, One Show Entertainment, the Green Pencil (for excellence in environmental advertising) and the One Show College Competition. One Show awards advertising work in print, radio and television.

However in One Show Design, six Indian entries managed to gain back the momentum by winning pencils for the awards. Mumbai-based Dizzy Design won two pencils for its work on Bombay Bakery’s ‘Edible visiting cards’. This campaign won a gold pencil in the ‘Corporate identity – Single’ category, and a silver pencil for the ‘Promotion’ category.

Chennai-based agency Kritik won a bronze pencil for its work on ‘Double Slide’ for its client Sameer Gupta in the ‘Corporate Identity – Single’ category. Leo Burnett’s campaign called Luxor Writing Instruments for its client Luxor Pre Highlighted Stationary won a silver pencil in the ‘Corporate Identity – Campaign’ category.

Ogilvy India also managed to pick up two pencils; one gold and one silver, for the ‘Public Service – Posters – Single’ category. Its work for Sanctuary magazine called Save trees – Mouths 2, won a gold pencil while its work for WWF India called Flock of Birds won a silver pencil.