Luxor strikes silver for Leo Burnett India at One Show Interactive

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | May 11, 2009
The agency's entry, Luxor Highlighters - Innovation, in the Campaign: Banners (Dynamic) category has fetched the agency a silver at the One Show Interactive awards ceremony

It's Luxor Highlighters again for Leo Burnett India: the brand that has made the agency a fixture at international award shows over the last one year. Leo Burnett India has secured India's lone award - a silver Pencil - at the One Show Interactive awards ceremony in New York, for its work on Luxor Highlighters titled 'Luxor Highlighters - Innovation' in the category Campaign: Banners (Dynamic). This is India's first Pencil at the One Show Interactive.

The only other finalist from India competing at the One Show Interactive was an entry from G2 Direct & Digital, Mumbai, titled 'Be Aware' for Ojus Medical Institute in the Email Marketing: Single category.

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The Luxor Highlighters campaign was conceptualised by Burnett's erstwhile executive creative director and national head, art, Santosh Padhi. The copy was by Russell Barrett, while the Arc Worldwide team, too, contributed to the campaign. "Most creative guys would value the One Show and the D&AD above all award shows," says Padhi (currently working with TapRoot India). "It is a dream to win these pencils - even though I have nine Cannes Lions with me, these pencils hold more value and will occupy my front shelf."

For the record, DDB Mudra was the lone winner from India at the One Show awards ceremony for its radio spot, Bush, done for the Islamic Research Foundation, which won a bronze pencil in the Public Service - Radio Single category.

As far as the One Show Design awards are concerned, there was more cause to cheer. Six Indian entries managed to win here. Mumbai's Dizzy Design won two pencils - a gold and a silver - for its work on Bombay Bakery's 'Edible visiting cards'.

Chennai based agency Kritik won a bronze pencil for its work on 'Double Slide' for its client Sameer Gupta, while Leo Burnett's campaign, Luxor Writing Instruments, for its client Luxor Pre-Highlighted Stationery won a silver pencil. Ogilvy India also managed to pick up two pencils - one gold and one silver - for Sanctuary magazine and WWF India, respectively.