Out of Home Media aka OOH Media has made two new appointments in the top level management of the company, hiring Raju Sarin as director and Shamik Talukder as business director. Both will join the management committee of the company and report to Ishan Raina, chief executive officer.
Sarin will be based in Delhi and look after the north business. He brings in more than two decades of media, marketing and management experience. Earlier, Sarin was the chief operating officer, projects, Sakal Media Group. He has also worked with The Times of India Group in the response department and in international marketing.
He was the publisher for India Today's newspaper, Mail Today, and was also the head and associate publisher of magazines such as Business Today, Harvard Business Review, Time, Golf Digest and Men's Health. He also worked with MTV as regional director and his longest stint was with Media Transasia India as president and CEO of Swagat, Discover India, Architecture+Design, Indian Design and Interiors, Golf Style, Travel+Liesure and Maxim.
Talukder will be based in Mumbai. Prior to joining OOH Media, Talukder was vice-president, Internet, Essel Group. In OOH Media, he will oversee the drive and development of key categories nationally.
Talukder brings with him more than 13 years of media experience and has worked with media companies such as STAR TV, Radio Mirchi, Times TV and FM, Radio Mid-Day, Indya.com, Sony Entertainment Television, Times OOH, Essel Group and VIA OOH. Apart from working as regional sales head in Radio Mirchi and Sony Entertainment Television, and national business head in Times OOH, he also launched and managed VIA OOH as a co-promoter.
Talukder says, "The company and the industry are poised for significant growth. The leap forward will be challenging but exciting. One of the key areas is to get the brands to experience a better return on investment through this media. There will be several breakthrough initiatives which will make the digital screen media a compelling component for advertisers in their media mix."
About the new appointments, Niloufer Dundh, chief sales officer, OOH Media, says, "North India is a key market for us in terms of sales and business development. With the wealth of experience that Sarin has, he will be able to guide us to great heights of success." She adds, "It is great to have Shamik on board with us, too. We are at a point of inflection at OOH Media and Shamik, with his experience, will surely help us grow."
Ishan Raina, chief executive officer, OOH Media, says, "For a while now, we have been looking for a senior industry leader based in north India to help us leverage our potential and create new opportunities for us. I am personally very excited that someone with such an experience and calibre has teamed up with us to take the company ahead."
He adds, "I am happy that Shamik has joined us to help us reach our potential. His energy, passion and knowledge will add significantly to the growth of the company."
With OOH TV becoming a strategic media vehicle to advertise, these appointments are expected to add impetus to the growth of the OOH Media team.
For the record, OOH Media has more than 5,000 screens in diverse locations such as corporate parks, malls, multiplexes, residential complexes, gyms, salons, bookstores and restaurants in 22 cities in India. The company was launched in May 2007 with 1,800 screens and claims to have the largest network of screens in the country.