Sales promotion roundup

By , agencyfaqs!, na | In Advertising
Last updated : April 22, 2001
Although a relatively poor week in most categories, in keeping with their recent aggressive tempo, food and beverage marketers had lots for the consumer.

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Last week, food and beverage marketers stole the show with a sizeable number of offers. Sobisco was enticing residents of Kolkata with its mega offer that promised winners dozens of gifts. Upon accumulating 200 points following the purchase of Sobisco biscuits, the consumer got a scratch card. On scratching the card, the consumer stood a chance of winning one of three bumper prizes - an all-expenses paid trip for one to Singapore for two nights / three days. Also on offer were 600 pressure cookers, 300 cycles, 10,000 T-shirts, 6,000 umbrellas and many other freebies. This was a limited-stock offer.

Pizza Hut, continuing with its spate of offers, had an interesting offer last week too. Consumers got a free pizza on buying any one pizza, and exchanging a Pepsi 500-ml label. This offer is valid in Delhi up to April 30, 2001. Kissan had a spicy offer to allure kids and mothers. With every 500-gm Kissan Tom Tom, the consumer got a 50-gm tube of Close-up free. This limited- stock offer is valid in select cities.

Mirinda had some interesting offers for kids the last week. On collecting Mirinda Gaming Dollars from under the crown or the Fountain cups, kids got exciting videogames. This offer is valid in select cities only, up to April 25, 2001. Through a 'special' offer, Coca-Cola was giving a discount of Rs 15 to readers of The Telegraph. On getting the cutting of the coupon (enclosed in the paper) along with two 1.5L PET labels, the consumer saved Rs 15 on the total purchase. And they also got a 'World of Coca-Cola card' and other exciting offers. This offer is valid in select participating outlets in Kolkata. On the other hand, both Fanta and Maaza were offering drinks at discounted price. The 300-ml Fanta bottle has been re-priced at Rs 8. The same discount scheme was applicable on Sprite and Limca. The Maaza 250-ml too has been re-priced at Rs 8. This limited period offer is valid in select areas only.

Dairy Den Yums was trying to pull in the crowds with a yum-yum offer. On scratching a card available with two Yums soft serves ice cream, the buyer had a chance of winning more than 60,000 prizes. These included a Maruti 800, colour televisions, gold-plated watches, calculators, T-shirts, puzzle books and school bags. This offer is valid in Gujarat up to April 23, 2001. MTR Foods Ltd, through its 'Ready-to-Eat, Ready-to-Fly' offer, was hitting off with the residents of Bangalore. On filling in a questionnaire enclosed in the pack of RTE, buyers had the chance to go to London. The prize was a week in London for two, including return economy airfare ex-Chennai, accommodation, and sightseeing. This offer is valid in Bangalore only, up to April 27, 2001. The trip is co-sponsored by British Tourist Authority, TT Leisure Tours and Forte Hotels.

In personal care too, there were a few interesting offers. Vatika was giving away a Binaca Top worth Rs 11 with every 150-ml bottle of Vatika hair oil. In a similar offer, the consumer got a free Vatika Shampoo worth Rs 21 on buying a 300-ml Vatika hair oil bottle. The second was a limited-stock offer valid only in the state of West Bengal. Colgate was not far behind with its offer. On buying the 200-gm Colgate Dental Cream pack, the consumer got a 200-gm pack of Marie Gold worth Rs 13 free. This too was a limited-stock offer, valid in Bangalore and Mumbai.

In household products… Fujifilm was giving a beach ball with the purchase of one Fujicolor crystal roll, and with developing and printing one roll of film. This limited-stock offer was valid in Delhi, Faridabad and Gurgaon. Venus had a cool offer wherein the consumer saved Rs 550 and got a free installation of a new Venus water heater. This promo is valid in Kolkata.

There was just one significant offer in the automotives category. Through the 'CBZ fully loaded' offer, Hero Honda was roping in consumers to buy the Hero Honda CBZ. The hook? A cool tote bag, a custom designed carry-box, a specially treated polyester cover and a hot pair of gloves free. This promotion is valid in Delhi and Tamil Nadu up to April 30, 2001.

Not much from the publications, apart from the Hindustan Times' offer. Through its 'HT Read & Sing Contest', readers had the opportunity of winning a Sansui Home Theatre every day, and two free tickets to Scandinavia via SAS every fortnight. Eligibility was completing the offer coupon and mailing it to Hindustan Times. This offer is valid in Delhi and NCR. up to May 1, 2001.

The service industry was sluggish, compared to the promotions week before last. Thomas Cook had organised a contest last week to grab the attention of prospective clients through its 'Thomas Cook's Bolero Bumper' contest. To enter the contest, the consumer had to buy foreign exchange worth US $1,000 from Thomas Cook under BTQ, and fill a 'Thomas Cook's Bolero Bumper' contest form. While the bumper prize was two Boloeros, the on-the-spot prizes included 10 TCL colour television sets, 10 TCL mobiles, 25 Aiwa walkmans, 100 Internet connections etc. This contest was open to all holiday travellers, regardless of where they booked their tour or tickets. This promo is valid up to June 30, 2001.

The office stationary marketers had only two, but interesting, offers for consumers. Under the HP 'pavilion carnival', on buying select models of HP computers, the consumer had the chance to take home gifts, including bundled software worth Rs 20,000, 1,400 hrs of Internet access, a three-days-two-nights holiday and an additional 64 MB RAM. This offer is valid in Bangalore and Mumbai up to April 30, 2001. And on buying an APC UPS for PC and Server protection, the consumer got gifts worth Rs 1,000 - that is, two music CDs worth Rs 700 and an APC Gold T-shirt worth Rs 300 - absolutely free. This promo is Delhi specific, and is valid up to May 31, 2001.

© 2001 agencyfaqs!

First Published : April 22, 2001

© 2001 agencyfaqs!