afaqs!

Anil Srivatsa, COO, Meow calls it quits

By Sumantha Rathore , afaqs!, New Delhi | In Media Publishing | June 02, 2009
Srivatsa states personal reasons for the move

Anil Srivatsa, chief operating office at Meow FM, the radio venture of India Today Group, has put in his papers. Today is his last day at the company.

Srivatsa confirmed this to afaqs!, stating personal reasons behind the move. "I'm going to Bengaluru, because of a family emergency. For a few months, I plan to stay there, unless something really interesting falls in my lap," he informs.

He has been associated with the 'for-women' radio station for almost three years now.

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Radio happened to Srivatsa at a very early stage, when he was pursuing his degree in the US. He started out as a radio jockey -- a passion that he continued with till date.

From radio, Srivatsa's next move was to television, where he dabbled in different functions such as production, management and syndication. He has also tried his hands at cable network, DTH and IPTV.

However, Srivatsa's passion for radio continued as he hosted a radio show, 'Anil ki Awaaz', from a studio inside his home, even while working fulltime for a television company. The programme's popularity increased gradually, spreading throughout America. It eventually became the largest syndicated South Asian radio show in the US, securing Srivatsa a place in the Limca Book of Records.

Srivatsa feels that content syndication has tremendous potential, which is yet to be utilized by radio players across the country.

Even as the COO of Meow, he continued to broadcast his show for the US listeners from his home in New Delhi. In fact, he was the only COO in the Indian radio fraternity to double up as a radio jockey, as he also hosted the show, 'Between the Sheets', on Meow FM.

Srivatsa can be credited with giving a clear positioning to Meow as a talk-based radio station for women.