Bates 141 to give creative inputs to Global School

By afaqs! news bureau , afaqs!, Mumbai | In Advertising
Last updated : June 05, 2009
The Delhi office of the agency will work on the institute's brand building and marketing agenda

Global Schools, which is part of the Global Group, has appointed Bates 141 as its advertising agency. The size of the account could not be ascertained.

Global Group is a real estate and trading company, which has now forayed into education and will start its premier institute in July this year. The institute will offer globally recognised BBA (Bachelor of Business Administration) and MBA (Master of Business Administration) degrees. It has campuses in Delhi and Gurgaon.

Bates 141 will be responsible for all the marketing and communication for Global Schools. Bates 141 and its other arms, such as 141 Sercon (integrated marketing) and 141 wallstreet (out-of-home), will work together on below the line, outdoor marketing consulting, online promotion, events and exhibitions and call centre services.

Global Schools has ambitious future plans. Presently, the focus is on admissions, and the communication will also be geared towards that. Eventually, Global Schools aims to expand to other Indian cities, thus evolving into an educational brand.

Jayanto Banerjee, executive vice-president, Bates 141, says that the agenda is to move beyond listing courses and citing the institute's affiliations, and build a brand. He adds, "There is immense clutter in the category and the communication has to move away from it."

The institute is on the lookout for a media agency.

First Published : June 05, 2009

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