Internet users are increasingly using Facebook and Twitter for micro-blogging and sharing content. Is this the beginning of the end for serious blogging?
Kiruba Shankar, Founder, Business Blogging
Things have changed, however. As I look at my blog, it's been over a week that I made my last post. But my tweets are going great guns - at least twice a day, sometimes more.
& #BANNER1 & #Twitter's biggest advantage is its restriction of 140 characters. It's easier for me to write down my view in a quick sentence than describing it in paragraphs. Also, Twitter allows me to connect up with my Facebook. Every time I tweet, it goes as an update on my Facebook. It's like hitting two mangoes with one stone.
Sidharth Rao, CEO, Webchutney
Blogging requires committed time and effort, and most people completely overlooked that. I myself tried twice and finally gave up.
But if there was this 'fictitious' death match between the three, I would put my money on Facebook killing Twitter. When I update my Facebook status, I instantly send a Twitter-like update to folks I know on Facebook. Isn't that micro-blogging?
I think all social media platforms can complement each other rather than compete.
Simeran Bhasin, Marketing Head, Fastrack
In the long term, the blogosphere will see consolidation. Serious bloggers and big advertisers will still stick to blogs along with a presence on Twitter and Facebook.
Blogs have a stronger credibility factor attached to them. They are primarily used by marketers to create a positive image around the brand, engage in serious conversations with consumers and gather meaningful feedback.
Platforms like Twitter and Facebook help in instant dissemination of information and content. So, marketers are using them to strengthen their online presence.
Nirmallya Roy Chowdhury, Vice-President, RMG Connect
Consumer behaviour does not change across mediums. Old media like newspapers and TV survived even after the emergence of new ones like the internet.
The serious blogger will not fade away. Facebook is more interactive and built on the basic fact that human beings are social animals. All these will fuel the growth of one another. Blogs will remain as a medium for one's 'self-expression' while Facebook and Twitter will stay as the media of 'social expression'.
(Points of View (POV) is a regular column which carries opinions of industry professionals on a current topic of discussion in the advertising, media and marketing industry.)