PR professionals often complain that they are never applauded for their work - neither by clients nor by journalists. The introduction of PR Lions category to honour the creative use of reputation management through building and preservation of trust and understanding between individuals, businesses and organisations, at the International Advertising Festival, Cannes, this year will give them some assurance.
Unfortunately, India could not open its score in the category this year. Out of the total 431 entries, 37 entries have been shortlisted for the final round.
Australia has the highest number of shortlisted entries in this category - five, while the US and Japan have four shortlisted entries each. The UK has three shortlisted entries.