Cannes 2009: It's raining nominations for India in Outdoor

By Prajjal Saha , afaqs!, Cannes | In Advertising | June 23, 2009
There is no dearth of nominations for Indian entries this time; however, the conversion has been really low this year, especially after such a great show last year

This year, Indian agencies are going strong in the Outdoor category. Although there were 284 entries, there have been 39 nominations for the final round. Indian agencies have entered multiple creatives for a single campaign and it increases the chances of winning as judges often award on the basis of a campaign idea.

Out of these, Oglivy has got the maximum nominations as 13 of its entries have been shortlisted. These include three creatives each for ENO and Perfetti, two each for Dabur's Dazzl dish cleaner and Sanctuary Asia and one each for WWF, India Posts and Sab Miller.

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The India Post creative has been nominated in the Corporate Image category, for which Ogilvy has shown the major events in India, post-independence, through stamps.

Publicis, which is trying hard to enhance its creative image of late, has also bagged nine nominations. These are for Omax cameras (3 creatives), Kennel 1 (2 creatives), and one each for L'Oreal, Wespro and Gandhi.

For the Gandhi campaign, which has been shortlisted in the Ambient Small Scale Special Solution category, the agency stuck anti-corruption messages on currency notes. The same campaign was shortlisted in the Promo category, but it failed to trigger the jury.

Leo Burnett follows next, with eight nominations, four creatives for Tide, three for Bajaj Electricals and one for Mumbai Railway Police.

Rediffusion has three nominations for Airtel, while DDB Mudra has bagged two for its work on Air India.

Among agencies which bagged one nomination each are CreativeLand Asia, Bates 141, Grey Worldwide and JWT.

JWT's nomination is for Berger Paints, where it had a hoarding in Mumbai with real painters who painted a portion of the hoarding matching it with the colour of the sky. Two painters worked round the clock on this for 24 hours.