Two metals for India in NYF's Radio Programming and Promotions category

By Abhishek Chanda , afaqs!, New Delhi | In Advertising | July 08, 2009
The winners for the Radio category of the 52nd edition of the awards have been announced and India has two winners this year

New York Festivals, which is in its 52nd year, has declared the winners for the Radio Programming and Promotions category and two Indian stations have managed to bag metals in this category.

The winners from India this year are Big 92.7 FM, which has bagged a Bronze World Medal under the Best Sound category for its Halla Bol campaign; and Radio Mango 91.9, which also bagged a Bronze World Medal under the Station ID category for its jingle, Go-Go Radio Mango.

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Big 92.7 FM's campaign was about invoking in people a sense of unity amidst national crisis, to come together as one and fight the terror attacks that held Mumbai hostage on 26th November 2008. The station played out its message across the city, on ground and on air, and the tune also saw downloads in large numbers.

Speaking on the win, Nirupam Sonu, programming head, Big 92.7 FM, says in an official communiqué, "Winning at the much esteemed New York Festivals is a significant accomplishment and has brought Big 92.7 FM great pride. The campaign had seen a huge response from the local populace and we were very optimistic about it making an impact in the international arena, too!"

Arjun Madhusudan, creative director, Radio Mango, says, "In the context of private FM entering Kerala for the first time, we wanted a jingle that conveyed a sense of moving beyond the known horizon - a birth of a brand new day, so to speak."

Amit Mathew, general manager, Malayala Manorama says, "As a team we were all clear that all our stations will have locally relevant content but international packaging benchmarked to the best in the world. This prominent milestone, reassures that we are heading in the right direction."

The Radio Mango jingle encourages one to forge a new path, soaring above expectations. It's a call for a better tomorrow. The jingle has been composed by popular music director Deepak Dev and the lyrics were penned by Kaithapram Damodaran Namboodiri.

Radio City also managed three finalist entries, but none of the entries won. The radio station's RJ (radio jockey) Praveen, of The Great Indian Countdown, had been selected as a finalist for the Best Personality - Network/Syndicated category. The other two entries that had made it as finalists were Celeb Marathon (Talk Special: Interview category) and Meri Kahaani (Talk Program: Interview category).

The coveted title of NYF's 2009 Radio Programming and Promotion Broadcaster of the Year was awarded to Radio Free Asia, the forum that provides timely news to Asian countries where access to free press is prohibited by the government. RFA was honoured with three Gold World Medals, one silver metal and three bronze metals.

Besides this, NYF had also announced the winners for its TV Programming and Promotions category recently. In this category, India managed a total of seven metals - four Silver World Medals and three Bronze World Medals, as well as 11 finalist statuses amongst Multi Screen Media (MSM), New Delhi Television (NDTV) and Zee News.

MSM won two silver metals for its work titled Babes and Dus Ka Dum in the Camerawork: Promotion Spot category; two bronze metals for its work titled Frozen in the Soundtrack/Audiomix: Promo Spot category; and PIX in the Station/Network ID category.

NDTV won two silver metals for its work titled 'Benazir Bhutto assassination aftermath analysis' in the Best Newscast category and for 'Benazir Bhutto assassination coverage' in the Coverage of Breaking News (Longform) category.

Zee News won the bronze metal for its work titled Zara Sochiye in the Community Service Programs category.

In this category, jurors honoured four Grand Trophy winners, two each from Australia and the United States.

In addition, 93 gold metals, 112 silver and 104 bronze metals were awarded in the TV Programming and Promotions category this year in recognition of distinguished work in the segment.