141 Sercon, the below-the-line marketing services company, has announced the opening of a new office in Vietnam. This will be 141 Sercon's second office in South East Asia. Its headquarters for the region are in Singapore.
The Vietnam office has begun hiring personnel, as the aim is to build an agency based on local talent.
Vijay Singh, co-founder and managing director, 141Sercon talks about the Vietnam office and says that the development is perfectly timed. "Not only is Vietnam rising to higher levels of economic growth, but this is also an opportune time for us internally to spread our presence across Asia."
The Vietnam office is already working on the Sun Microsystems account, along with a couple of other projects.
Besides Singapore and Vietnam, 141 Sercon plans to expand to other countries in the region, such as Malaysia, Philippines and Indonesia.
For the record, 141 Sercon had recently won the marketing duties for Shriram Life.
141 Sercon was started in 1996 and is a part of the WPP and Bates 141 Group. The company provides below the line marketing, activation, digital and retail solutions to brands and organizations, operating in FMCG, consumer durable and information technology verticals.