Suresh Shah joins Allied Media as investment director

Allied Media has appointed Suresh Shah as investment director. Since yesterday, Shah has taken on the role at the media planning, evaluation and buying arm of Percept Limited. He will be responsible for the media buying function for Allied Media.

Shah has about 25 years of experience in the advertising industry. Earlier, he was handling media planning at the Lintas Media Group and was responsible for brands such as Future Group, Idea Cellular, Tata Mutual Fund, Aptech, ICICI Prudential and ICICI Lombard.

He has served in varying capacities in the servicing, planning and media buying functions at Quadrant Advertising, Pratibha Advertising and Larry Grant Communication.

In a conversation with afaqs! about the reasons for his move, Shah says that after spending nearly eight and half years at the Lintas Media Group, he felt it was time to move on. "I wanted to move into a growing agency and one that wasn't too small, either," he adds.

His plans include "totally new innovations and new media", which will be announced soon.

Shah has worked on different brands during his career, which include Videocon, Weekenders, LIC, Bajaj and BPCL.

For the record, in 2008, Allied Media appointed Preeti Mascarenhas as the chief strategy officer. Mascarenhas is responsible for all the aspects of the media business, including business development and strategy planning for clients, developing new media tools and media buying and planning.