Dentsu Communications' Shivanand Mohanty, popularly known as Doc, has been elevated as the creative head of the agency. Prior to the promotion, he was the executive creative director. Mohanty will spearhead the agency's creative function across its offices in Mumbai, Delhi and Bengaluru.
At Dentsu Communications, Mohanty works on clients such as Toyota, Yamaha, Panasonic, Indian Oil, Incredible India, Aircel and Acer.
Mohanty started his advertising career in Interact Vision, Delhi, where he worked for a year and seven months. He then moved to Rediffusion - Y&R, where he spent eight years, before moving to Impact BBDO.
Over the years, he has worked on brands such as Airtel, AT&T, McDowell's, BPL, Wella, Canon and Taj Group of Hotels.
Talking about his new mandate, Mohanty says, "Dentsu seeks to create value for our clients. My task will be to achieve this by creating a more compelling body of quality work, work with more depth and width, which resonates deeply with people."
Titus Upputuru will continue being the executive creative director for Dentsu Marcom, while Adrian Mendonza will continue to head Dentsu Marcom nationally.First Published : September 25, 2014 04:04 PM