afaqs!

Online video ads let's you play

By Kapil Ohri , afaqs!, New Delhi | In Digital | July 20, 2009
Vdopia will empower users to interact with various elements of an online video ad

Vdopia, an online video advertising solutions provider, is all set to take interactivity of online video ads to the next level.

The company claims that it is ready with a new feature, Talk to me, which will empower viewers to click on the various elements - people, product and objects - of an online video ad and enable them to interact with or alter it.

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For instance, in a car video ad, consumers can change the colour of the car; alter the colour of the clothes worn by the people and roll the mouse to get more information about the car.

Not only this, users can also save the video ad in their computer, share it with friends through e-mail, blog or any social networking site and request for a brochure. Another option under the Talk to me feature allows an advertiser to offer multiple and different landing pages from a single video ad.

Interestingly, all these interactive features will be made available inside the video ad itself and users are not directed to any other landing page to do the alterations, get more information, share or store the ad.

Vdopia has the capacity to offer the new feature for not just video banner ads and video clips across all sizes, but also for display banner ads. However, right now, the company will offer this service for video ads only.

"Although advertisers can opt for either lead generation or brand building campaigns under the Talk to me feature, we will only sell advertising inventory on the basis of cost per thousand impressions (CPM)," Saurabh Bhatia, chief business officer, Vdopia, tells afaqs!.

He adds, "We will charge a premium of 25-40 per cent for these interactive features. A thousand ad impressions of 'Talk to me' video banner ad will be priced at Rs 200-350, while the interactive pre-roll video ad will be available at Rs 500 -1,250."

Vdopia has already roped in an information technology and an automobile company for the new feature in video banner ads. However, Bhatia is not ready to divulge the identities of the clients.