Rajasthan Tourism appoints PDM, Wizcraft, Adlabs and Crayons

By Chhavi Tyagi , afaqs!, New Delhi | In Advertising
Last updated : July 20, 2009
The tourism board reviews its event partners and appoints four agencies to handle its domestic promotional events

Rajasthan Tourism board has empanelled four agencies - Percept D'Mark (PDM), Wizcraft International Entertainment, Crayons Advertising and Adlabs Films -for its promotional events for the next two years.

The board calls for a pitch every two years and reviews the performance of the incumbent agencies. Out of the four, Wizcraft and Crayons have been retained from the existing mix, while PDM and Adlabs start on a fresh pitch.

In a conversation with afaqs!, a senior official from the Rajasthan Tourism Board shares, "The decision as to which agency to appoint is taken at the minister level. However, two basic requirements which we seek from the agencies pitching for the account are - price and quality. Going with four agencies gives us the leeway to get the best on both these requirements."

For every event, the board will invite bids from all the four agencies and then take its pick, depending on the cost of the execution and the quality of the work.

The account size is pegged at Rs 2 crore for the next two years, which will include executing all the event properties of the tourism board and other events. Sanjay Kacker, chief operating officer, North and East, PDM, says, "Indian tourism is battling many problems at the moment, what with terrorism and global recession proving to be major setbacks. There is a great need for all the states to work out a plan to attract tourists.

"As for our plans for Rajasthan Tourism Board for the next two years, they are still at the preliminary stage. We have just started working on the account."

Sabbas Joseph, director, Wizcraft, says, "There was not much of work given to us in the past two years and the board concentrated on Rajasthan based agencies. The problem is that most of the government clients focus more on the cost factor and thus tend to go with smaller agencies - and that's where we lose out. However, this time, hopefully, the approach will change as there is so much to do in this field."

Rajiv Khanna, assistant vice-president, Crayons, shares that the company has been working with many tourism boards such as those of Himachal Pradesh and Kerala, and has much experience in this field. "Our plans depend on their plans and expectations," he adds.

First Published : July 20, 2009

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