Slowdown blues and dampened spirits led In-Store Asia 2009 to sport an interesting theme, 'Think like a shopper'. This theme put the shopper on centre-stage.
The event was inaugurated by keynote speaker, Bhaskar Bhat, managing director, Titan Industries. Harish Bijoor, founder, Harish Bijoor Consults and chairman-steering committee, In-Store Asia 2009, started the conference with a problem-solving session that proved that "Every marketing problem has a shopper-centric solution".
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Brands like Hindustan Unilever emphasized on the importance of traditional retail and how the science of shopper marketing could be applied there.
Anand Singh, director, knowledge and insights, Coca-Cola Inc and Indivar Kushari, general manager, shopper insights, The Coca-Cola Company etched the difference between a shopper and a consumer.
Representing the retail fraternity were speakers from brands such as Spencer Retail, Reliance Retail and Mahindra Retail.
The conference came to a close with an absorbing panel discussion between the retail design community and retailers, on the topic, "Is Retail Design getting its due?"
In-Store Asia 2009 also comprised an exhibition, which showcased innovation and creativity. For instance, understanding the visibility limitations of traditional retail, Glue Design created a simple but effective solution called 'Titch-pich' plastic clamps, which can hug any corner of shelves or soft plastic lengths with Velcro or Magnet. This creates a framework, on which any brand imagery can be presented.
On the other extreme, there was Outdu, a comprehensive portal of digital signage that took the brought engagement through multi-touch functionality to static digital signage. The exhibition was flooded with many such innovative solutions.
In-Store Asia 2009 ended on a high note with the VMRD awards that recognized the best work in the field of VM and Store Design in India. The three-day event had witnessed 65 exhibitors and 2,500 visitors.