Nick to get Ninja Hattori on the shelves

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | July 21, 2009
Nick has acquired the merchandising rights for the animated character from Shogakukan-Shuseisha Productions

Nick India has acquired the licensing and merchandising rights for its popular character, Ninja Hattori. The channel signed the deal with Shogakukan-Shuseisha Productions for both product and promotional licensing rights.

Sandeep Dahiya, vice-president, Consumer Products, Viacom18, says, "Ninja Hattori has been the frontrunner in the kids' entertainment category and it's only natural that we extend his presence beyond television."

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He said that the launch of this merchandise will strengthen the channel's merchandising programme around other characters -- Dora and SpongeBob -- which are present in over 20 categories in India, such as apparel, back to school range, tableware, stationery, puzzles, games, storybooks, bed-linen, gifts and novelties and toys.

Nick will launch Ninja Hattori merchandise early next year. The product line will span footwear, stationery, back-to-school products such as lunch boxes and bags, tableware, storybooks, board games, puzzles, toys and bed-linen. The range will be targeted at 4-9-year olds.

The show has been on air for 18 months now and the channel is certain that the merchandising extension has great potential.

Ninja Hattori is an animated comedy, where a little boy called Kennichi befriends a Ninja called Hattori. Hattori can move at high speed, sleep suspended on the ceiling and is a martial arts expert.