There was a time when reality shows meant music and dance competitions and innumerable variants of these ruled television sets for a long time, whether it was SaReGaMaPa, Indian Idol or Nach Baliye. Comedy and mimicry talent hunts, too, had their golden days. Recently, however, broadcasters and production houses are striving to dish out formats never seen before.
Whether it was Aap Ki Kachehri on STAR Plus or Bigg Boss first on Sony and then on Colors, broadcasters realised the importance of importing new concepts, and shows such as Iss Jungle Se Mujhe Bachao (Sony), Sach Ka Saamna (STAR Plus) and 100 % Lucha (Colors) have been announced. On the other hand, home grown formats such as Yatra, which involves families travelling across the country (soon to be launched on STAR Plus) and Rakhi Ka Swayamvar on NDTV Imagine are taking off, too.
& #BANNER1 & #Are format shows finally maturing? When contacted by afaqs!, most media experts agreed that there was a degree of maturity in the recent reality format shows. A host of reasons have led to this evolution.
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There was also a need to innovate as similar shows were being churned out on different channels. "What happens is what I call the wallpaper theory. Every format starts to look the same, paving the way for formats that defy the mould," says Deepak Dhar, managing director, Endemol.
Most of the experts hailed Fear Factor and Bigg Boss as the stepping stones in this direction of 'evolution'. Both shows put celebrities (popular and lesser-known) in bizarre situations and entertained the audience with reality and drama. As Nikhil Rangnekar, executive director, India-West, Starcom, puts it, 'a show like Bigg Boss got voyeurism into the drawing rooms of Indian households'.
A few years ago, broadcasters weren't willing to experiment; the risk appetite of broadcasters was low. Moreover, studio shows were cheaper to produce and easy to manage. "Earlier, channels were conservative and insisted on formats that were in the realm of song and dance," says Dhar.
Another argument is that the audience, too, has evolved. Sudha Natrajan, president and chief operating officer, Lintas Media Group, says, "The fact that we are ready for a format like Moment of Truth just shows that audience preferences have evolved." She doubts if such a format could have been launched two years ago.
"Broadcasters have also realised the importance of marketing a show. Khatron Ke Khiladi proved that a format can make money as well as entertain the hoi-polloi," she adds. The show is also credited with bringing in a younger audience on primetime.
Shailja Kejriwal, executive vice-president, content, NDTV Imagine, believes that the competitiveness in the market has got the better of them. "It has become imperative to innovate. From a three player market, there are so many channels today and the viewer has many options to choose from, unlike before. So, broadcasters are forced to innovate," she asserts. She makes another valid point about rising TV penetration and the need to reach and entertain a wider variety of the audience.
NDTV Imagine's new reality show, Rakhi Ka Swayamvar, has been a major TVR booster for the channel. Kejriwal says that it is difficult to say if the show would have reached such a peak a few years ago.
Making the right choice
For Patil, who prides on the success of Roadies, which has successfully completed six seasons, it's about one good story well told. Meanwhile, at Endemol, Dhar follows a specific approach. "The key thing really is to spot the trend ahead of its curve. When we look at a format, we look at realistic ones that defy the mould and have an emotional connect. The most important thing is to package them in a smart way," he states.
One can hope to see more shows in the genre of action and adventure in the future. From being weekend specials to dominating primetime on television now, format shows have come a long way. The 'fear factor' about experimentation seems to be less amongst broadcasters, and the audience stands to gain all the way.