Hindware awards media duties to Lintas Media Group

By afaqs! news bureau , afaqs!, Mumbai | In Media Planning & Buying | July 30, 2009
The sanitary-ware company had called for a multi-agency pitch

Post a multi-agency pitch, Lintas Media Group has won the media duties for Hindustan Sanitaryware & Industries (Hindware). The size of the business is in the vicinity of Rs 20 crore.

Sudha Natrajan, president and chief operating officer, Lintas Media Group, says, "It is a great pleasure and proud feeling to work with a Superbrand. We look forward to an enduring and long-term relationship."

VS Mani, senior vice-president and general manager, Lintas Media Group, adds, "The in-depth work on consumer and market segmentation that was presented to the client was appreciated and helped us bag the account."

Hindware has mainly used the print medium so far. Since its competitors have made a foray into electronic media, Hindware will not be far behind. Mani tells afaqs!, "Sanitary-ware and faucets have become a style statement in present times. Hindware will thus use the electronic medium to make a statement."

Lintas Media Group will also be responsible for Hindware's retail store -- EVOK.

Hindustan Sanitaryware, the company behind the Hindware brand, offers a diversified product basket comprising a range of sanitary-ware, bathroom fittings, bathtubs and whirlpools and kitchen appliances. The Hindware brand has been recognised as a Superbrand consecutively for the last four years and claims to have more than 40 million satisfied customers the world over.

© 2009 afaqs!