OOH Media, the out of home television company, has announced the appointment of Rajesh Kumar as head, special projects.
Kumar moves in from the Times of India group, where he was editor, special projects of the Internet division, Times Internet, and was responsible for the quality content of editorials across the online editions of The Times of India.
He also had a small but interesting stint at Media Transasia, handling sales for the magazines. He was editor, special projects for magazines such as Swagat, Discover India, Travel+Leisure and Golf Style.
Commenting on his appointment, Raju Sarin, director, OOH Media, says, "Rajesh is very well-networked in both the private as well as the public sector industries. I am confident that he will help the company to expand and grow our revenue in these sectors. I wish him all the best."
Discussing his new role and responsibility, Kumar says, "OOH TV is the in-thing today. It is growing at a fast speed, giving a tough competition to other media, including print, TV and traditional outdoor. My new role is indeed challenging but interesting. I am sure that I will be able deliver my 100 per cent."
Kumar is also on the expert panel of the Commission for Scientific & Technical Terminology (CSTT), a statutory body under the Ministry of Human Resources Development, Government of India.
For the record, OOH Media has more than 5,000 screens operating in three networks - business, in-store and leisure - in diverse locations such as corporate parks, malls, multiplexes, residential complexes, gyms, salons, bookstores and restaurants in 22 cities in India. The company was launched in May 2007 with 1,800 screens and claims to have the largest network of screens in the country.