OOH Media's Niloufer Dundh resigns as CSO

By afaqs! news bureau , afaqs!, Mumbai | In OOH News
Last updated : August 03, 2009
She has decided to move on from OOH to explore other avenues

Niloufer Dundh, OOH Media's chief sales officer (CSO) has put in her papers at the company.

Dundh has over 16 years of sales experience and has been with OOH Media since December 2006. Before that, she was national sales head at Hungama TV since April 2004.

Dundh tells afaqs!, "It's been an exhilarating journey of 32 months and like all journeys, this one, too, has to end. I've guided this medium to get walking; it's been tough and demanding. I've seen it through its experimental phase and am leaving it well on the road to expansion."

Sharing some of the learnings from OOH Media, she says, "If you are able to understand a client's need and tweak your offering, a new medium can find its place on a media plan. Never shy away from re-trying, from re-proposing your plans, albeit with a few changes. And during the course, always stay genuinely interested in your prospect. Good and bad fortune are a matter of time, you need to stay driven while detaching yourself from the outcome."

Dundh has worked across media -- in television with Hungama TV and UTV, in radio with Radio Mirchi, in print with Muscat's Apex Publishing and in the Internet space at India.com. She has also worked with the airline, Swiss Air, in Muscat and Mumbai.

Commenting on her work experience, she says, "The common thread has been sales. Sales across different industries or in different countries are the same. People buy from people they trust. Your pitch must be relevant; follow-up and after sales service will always remain the key. I have been fortunate to always work in mediums or companies that I believed in. Hence, the sales came naturally."

She adds, "When I look back at all the jobs, they all richly contributed to getting me where I am today."

Predicting the future of OOH screens in India, she says that they definitely have potential. "There is a definite sustained interest from auto, finance, telecom and media companies. The challenge now lies in agency adoption, as clients are warming up to the medium. Content relevance and differentiation will be a key factor."

For now, Dundh will be carrying on as an advisor to the chief executive officer, Ishan Raina. Subsequently, she will explore other industries and is certain that her next venture will not be in the OOH domain.

First Published : August 03, 2009
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