The Patrika Group has called for entries for the Concerned Communicator Awards (CCA). The awards were initiated in 1997 and aim to felicitate press ads which have social issues as their central theme. Agencies, ad professionals as well as freelancers can take part in this initiative.
The International Concerned Communicator Award is being supported by International Advertising Association (IAA), Advertising Agencies Association of India (AAAI), Advertising Club Bombay, UNICEF, Make a Wish foundation, PETA, Wan IFRA, Visage Images, Cinemax and Bright Outdoor Media.
This year's winning entries will be published in the form of a book and distributed amongst the corporate houses to encourage them to freely support social causes."
The entries, within 500 sq. cms in size, can be in black and white or coloured. The winner of this award will receive a cash prize of US$11,000, as well as one UNICEF Special Mention award. There are also 12 Special Mention awards to be won.
The winning entries will also be published, along with 50 other best entries, in Rajasthan Patrika newspaper and the group's website.
In 2008, about 4,000 entries from 21 countries competed for the CCA awards. The three finalists who took the awards were Ramesh Kumar from Triton Communications (winner of $11,000 cash prize); followed by
Robby Mathews from Interface communications (CCA-UNICEF trophy) and David Droga of Droga5 (won in the international category).
Datta says, "With many like-minded organisations from across the globe coming up to associate with this award, the concept has been doing well throughout the world. The Patrika Group has always stood up to the social responsibilities and humanity. Whether it is a social issue, human issue, national or international issue, we have partnered with the society at large for more than half a decade now."
He adds, "The 12 year old thought has emerged as a known social award for the advertising fraternity on the international platform."
Entries will be accepted till August 31. The initiative can be viewed online on www.concernedcommunicatoraward.org.
Recently, the CCA promotion campaign, which includes print advertisements, web communication, OOH and BTL activities, won a bronze metal at the International News Media Marketing Association Awards held at Miami, USA in May. The awards receive nominations from some of the world's best newspaper marketing campaigns.
The promotional campaign of CCA had seven social ambassadors, including actor/activists Anupam Kher and Shabana Azmi; environmentalist and politician Maneka Gandhi; Retd. IPS officer Kiran Bedi; actor and PETA activist John Abraham; actor Raveena Tandon and social activist Sabrina Lall, who urged ad professionals to raise their voices against social issues through print advertisements.