Anupriya Acharya moves to Singapore as CEO, Aegis Media

By afaqs! news bureau , afaqs!, Mumbai | In Media Planning & Buying | August 07, 2009
Acharya replaces Arun Kumar who will take the new role of director, digital operations, Aegis Media, South East Asia

Media communications firm, Aegis Media has made two key management changes. Anupriya Acharya, after a year-long sabbatical, has joined Aegis Media as chief executive officer, Singapore. She replaces Arun Kumar, who has moved on to a regional role as director, digital operations.

Kumar, who has been with Aegis since June 2007, was promoted from his position as regional account director at Isobar, to chief executive officer, Singapore in November 2008.

& #BANNER1 & #Before Aegis Media, Acharya worked with TME as president. She was responsible for re-launching TME with the proposition, Customised Solutions. She also started the unit for non-traditional media solutions, 360 Degrees, and the interactive TME website.

Prior to TME, she was with GroupM, where she set up mConsult, GroupM's marketing communication consulting venture. She has worked with clients such as Unilever, Colgate, Citibank, Indian Oil, Nestlé ad Reckitt Benckiser through her career.

On her appointment, Acharya tells afaqs!, "Aegis is a strong group and I am looking forward to driving it into newer markets. Moreover, with Aegis' recent Nokia win, there are greater opportunities ahead."

Carat, an arm of Aegis Media, won the global media buying and planning rights of mobile handset maker, Nokia in June.

Ashish Bhasin, chairman India and CE, South East Asia, Aegis Media, says in a press statement, "Acharya's extensive experience in media will help enormously in continuing to grow the Singapore office and build on the success of existing clients."

Bhasin adds that Kumar will help strengthen Aegis' digital and search offering in the region and in key markets such as China.

"Digital and search will be the most important growth drivers for Aegis Media and I'm keen to develop our capabilities in this space," says Kumar.