Bengaluru-based mobile ad network company, mKhoj, which started operations in early 2007, has been rebranded to InMobi.
Speaking to afaqs!, Abhay Singhal, co-founder and head, global ad sales, mKhoj, says, "The primary reason behind renaming mKhoj lies in the fact that we are expanding globally. We have figured out that there is no uniformity in the pronunciation of mKhoj among people outside India. As a result, we have opted to rebrand it."
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mKhoj will expand in Europe and the US. It has already established its presence in UK, Italy, Germany, France and Spain and has created a team of three business development members. It will later set up operations in northern and eastern European nations. The company already offers ad network solutions in some African and Middle East countries.