Dhiren Amin joins BBH

Amin moves in from Euro RSCG, where he has spent about four and a half years as part of his first advertising stint

Dhiren Amin, director, strategic planning, Euro RSCG India has called it a day at the agency. He has joined Bartle Bogle Hegarty (BBH) India as brand partner and will play the role of a senior planner at the agency.

Euro RSCG remains close to Amin's heart as it was essentially the first assignment that he took up in advertising. His stint at the agency lasted for about four and a half years. He was inducted to Euro RSCG's 's APAC Strategic Council some months ago, where he got to interact with industry leaders such as Sharon Chen from the agency's operations in Greater China; Francois de Riviere from Southeast Asia; Tony Singleton from Australia; Yvette Lim from Southeast Asia; Will Nichols from Australia; and Matt Donaven, chief strategic officer, Euro RSCG - APAC.

Prior to joining Euro, Amin had a stint in research with AC Nielsen, which lasted for about a year and a half.

In addition to a qualification in engineering, Amin also has an MBA.

At Euro RSCG, he has worked on accounts such as Sony Entertainment Television, Dainik Bhaskar, Divya Bhaskar, Radio One, HDFC Bank, Emirates and Grand Hyatt.

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Dhiren Amin