The Indian edition of Entrepreneur will be made available on stands by Infomedia 18, the publishing arm of Network18, in the first week of September. The magazine has been licensed by Infomedia 18 from Entrepreneur Media, the publishers of the US magazine.
The magazine is targeted towards the small and medium business units, and aimed at the business persons who have existing ventures and need the push to become entrepreneurs. "India's small businesses, with 42 million plus business units, offer the biggest opportunity across the globe. We see this as the right time to launch a business magazine to become a part of this important ecosystem," says Lakshmi Narasimhan, chief executive officer, magazine publishing, Infomedia 18.
Talking about the differentiating aspects of the magazine, Bipin Chandran, editor, Entrepreneur, says, "Our approach to content will be different. We offer practical business tips, highlighting opportunities that the Indian entrepreneur can benefit from."
The Indian edition will be priced at Rs 75 and will be a monthly. Entrepreneur India will have a mix of Indian and international content. It will serve as a tool kit for the entrepreneur, with information on varied topics such as technology, finance, investments, hiring and inspirational stories. Apart from on-stand sales, Infomedia 18 will rely on its database of 15 lakh readers for promotion.
The magazine has been in print in the US for the past 32 years and claims a readership of 3 million readers every month. The magazine has a presence in several countries, including the Philippines, Russia, Mexico and South Africa.
"Our vision is to continue extending our expertise to as many viable regions as possible and support the social and economic benefits of entrepreneurship worldwide," says Peter Shea, chairperson and publisher, Entrepreneur Media Inc.