Real to downsize operations across functions

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | September 08, 2009
The channel will remain on-air, however, supported by repeat programming

Amidst rumours of a shutdown, officials at Real Global Broadcasting (RGBPL) issued a statement yesterday about plans to downsize operations. The joint venture between Turner and Alva Brothers Entertainment has been in trouble, as its Hindi general entertainment channel, Real, has not tasted success even after six months of being launched.

In an official communiqué, the company states, 'Turner and Alva Brothers Entertainment are reassessing RGBPL's business plans. These plans will be announced as soon as they are confirmed."

The statement further says, "The Turner and Alva Brothers Entertainment partnership in the entertainment business goes back many years and remains strong, as it continues to explore opportunities within the entertainment industry in India."

In an email interview with afaqs!, Sunil Lulla, director, RGBPL, says that the downsizing will be carried out across functions such as programming, marketing and ad sales, and across the board, including junior and senior management. "Until the company is able to conclude the future of the channel, we have announced the downsizing of its operations in India," he says.

The process is already in progress. Meanwhile, Real will continue to air repeat programming. The future course of action for the GEC is expected to be announced in the next few days.

Sources within the industry indicate that RGBPL is considering a re-launch by converting Real to a lifestyle channel in the niche space. Others say that there may be trouble brewing between the two partners, Turner and Alva Brothers, implying that the possibility of fallout can't be ruled out.

© 2009 afaqs!