In its 11th year, the Concerned Communicator Award (CCA), organised by the Rajasthan Patrika Group, has closed with about 3,100 entries this year. The entries come in from about 18 countries across the globe.
The awards were initiated in 1997 and recognise press ads which have social issues as their central theme. Agencies, ad professionals as well as freelancers can take part in this initiative.
This year, the award saw 83 entries flowing in from 17 countries and about 3,000 entries from India. The entries began pouring in from August 4 and continued till September 5 after a postponement.
The winner will be awarded a cash prize of US$11,000. There are also four other broad categories of awards, including a UNICEF Special Mention, an International Winner, 12 Special Mention awards and Best 50 Entries.
The winners, along with the 50 best entries, are published in the newspaper, Rajasthan Patrika, and posted on its website. All the winning entries for the year are also published in a book and distributed widely amongst the corporates to encourage them to support social causes.
Last year, Ramesh Kumar from Triton Communications, Delhi took away the cash prize for his entry, Domestic violence has many faces. The UNICEF Special Mention award was given to Swapnil Kambli and team from Interface Communications, Mumbai for the entry, Stop Child Labour.
David Droga from Droga 5, USA was the winner in the International category for his entry, Tap Project, on saving water.
Ogilvy, Bates David Enterprises, Publicis India, Mudra Communications, Saatchi and Saatchi, RK Swamy BBDO, Everest Brand Solutions, Triton Communications, AMO Communications, Interface Communications and Srijan Advertising made it to the Special Mentions list in 2008.
This year, the 11th International Concerned Communicator Award is being supported by International Advertising Association (IAA), Advertising Agencies Association of India (AAAI), Advertising Club Bombay, UNICEF, Make a Wish Foundation, PETA, afaqs!, Wan IFRA, Visage Images and Bright Outdoor Media Pvt. Ltd.