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Spikes Asia 2009: 50 shortlists from India in five categories

By Biprorshee Das , afaqs!, Mumbai | In Advertising | September 17, 2009
Leo Burnett India and Ogilvy India lead among the 15 Indian agencies shortlisted in five categories so far at Spikes Asia 2009

Spikes Asia has announced the shortlists for five categories, including Print, Outdoor, Media, Direct and Sales Promotion, and Design so far, with entries from Indian agencies accounting for 50 of them. The shortlists for TV/Cinema, Integrated, Craft, Digital and Radio are yet to be announced.

Leo Burnett India leads the pack with nine shortlists, closely followed by Ogilvy India and DDB Mudra, which have eight shortlisted entries each. The awards ceremony is scheduled to take place on September 18.

& #BANNER1 & #In the Print category, there are 11 shortlists. Ogilvy India has three entries in this category, titled Caveman, Diver and Tourist, for Perfetti Van Melle's Sour Marble candies. DDB Mudra, too, has three entries for its Air India campaigns (Mumbai-New York; Bangalore-Dubai; and Delhi-London).

Other Indian agencies in this category include Leo Burnett India for Bajaj Electricals' exhaust fans campaign (Loo); Creativeland Asia's campaign (Mughal Miniature); two of Euro RSCG's HDFC Bank campaigns (Moon and Obama); and Bates 141's Reliance General Insurance campaign (Car).

In the Media category, there are six shortlists from India. These include Publicis Ambience's L'Oreal India campaign for Garnier Sun Control (Shade); DDB Mudra's Hindustan Times' Opinion Poll campaign; Lodestar Universal's campaign for Tata Nano (The Power of Nano Sized Innovations), that has been short listed twice in two sub-categories; Starcom MediaVest Group's campaign for Singapore Tourism Board (Mad in Singapore); and MediaCom's campaign for Gilette Mach 3 (To Shave or Not).

The Outdoor category features the maximum number of Indian shortlists, with 17 entries. Leo Burnett India has six shortlisted entries, followed by four from Ogilvy India, three from DDB Mudra, two from JWT India and one each from Publicis Ambience and Creativeland Asia.

The Direct and Sales Promotion category includes eight shortlists, which include two entries each of Leo Burnett India and Contract Advertising; and one each of McCann Erickson, Publicis India, Ogilvy India and JWT India.

In the Design category, eight entries from India have been shortlisted. Red Lion Publicis has two shortlisted entries for its campaigns, titled Drum Beats for Ranjit Barot, and Broken Window for Sulakshan Kulkarni Cricket Academy. JWT India also has two shortlisted entries - Arjuna the Archer for and Street to School for Maharashtra Jana Vikas Kendra's Balwadi Night School.

McCann Erickson, Bates 141, Publicis Ambience and DDB Mudra have one entry each under the Design category.