afaqs!

Spenta Multimedia acquires Mumbai Boat Show

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | September 24, 2009
Publishing company, Spenta Multimedia has acquired Mumbai Boat Show, the owner of Mumbai International Boat Show and Blue Water Publications

Spenta Multimedia, an Indian publishing company has acquired Mumbai Boat Show, the owner of Mumbai International Boat Show and Blue Water Publications, which publishes India Boating Magazine.

The Mumbai International Boat Show, currently in its fourth year, is according to a press statement, the third "official" calendar event in Mumbai, after the Standard Chartered Mumbai Marathon and The Times of India Mumbai Festival. It is supported by the government of Maharashtra.

The fourth edition of the boat show will be held on February 18-21, 2010.

& #BANNER1 & #India Boating Magazine, in its third year, caters to the Indian yachting and boating community.

Maneck Davar, proprietor, Spenta Multimedia says in a press statement, "The Indian luxury lifestyle market is seeing a fast emerging nautical culture. We see the decision to acquire Mumbai International Boat Show and India Boating Magazine as a logical next step in expanding our presence in the luxury lifestyle segment, as the boat show is not just about boats, but about a premium lifestyle."

Commenting further on the development, Davar tells afaqs!, "We saw it (Mumbai Boat Show) as a niche product for high net-worth individuals. It came with a package of a successful boat show. We thought it was a space Spenta should occupy".

"The price was attractive too," Davar adds, without further disclosing the terms of the deal.

Sujay Chohan, promoter, Blue Water Publications and Mumbai Boat Show says, "We decided to exit Mumbai International Boat Show and India Boating Magazine in order to enable a greater focus on our boat manufacturing business."

Spenta's portfolio of magazines includes over 20 custom and four consumer magazines spread over the travel, lifestyle, business, finance, and retail space. The portfolio currently includes Jetwings, Jetwings International, Flylite, The Chartered Accountant Journal, Solitaire International, Imperia, AAG, First Update, Hello, Hair, Marwar, Liquid and The Smart Manager.