afaqs!

Sheena Saji, head, marketing, DNA calls it a day

By Sapna Nair , afaqs!, Mumbai | In Media Publishing | October 01, 2009
She has been with DNA right from the launch

English daily DNA's marketing head, Sheena Saji, has decided to move on. She has been with the newspaper before it launched in July 2005. At DNA, she has done stints in both sales and marketing.

About her decision to move out, she says, "I am going to take a break after 21 years. I had planned at this juncture that I will take a break and spend time with my family." Saji will return to the fold after about a year.

Before DNA, Saji has spent 17 years with the Times Group, where she joined as a trainee in 1988. While she worked with the magazines during most of her tenure there, she also briefly looked after the broadsheet for two years.

& #BANNER1 & #She handled new launches, such as Femina Girl, and also launched Femina in different languages -- Hindi, Gujarati and Marathi -- in 1991. When she quit the Group, she was heading the magazine division.

Despite her long stint at Times, she hails her experience at DNA as being most enriching. "When I quit TOI to join DNA, people wondered why I did that, but I am glad I got the opportunity. Moving from a dominant leader brand to a new brand was challenging and enjoyable," she recounts.