TELiBrahma to engage crowds at stadiums this cricket season

By afaqs! news bureau , afaqs!, New Delhi | In OOH News | October 07, 2009
The Bengaluru based mobile solutions company will partner with leading brands to deliver interactive video and engagements for fans at cricket stadiums

Bengaluru-based mobile solutions company, TELiBrahma Convergent Communications is in talks with two leading brands to deliver interactive videos to fans watching cricket matches across stadiums this season.

Cricket fans at the stadium will receive updates on an interactive menu, as they activate the Bluetooth device on their mobiles. This menu or interactive brochure would be delivered at regular intervals, ensuring access to real time and updated content. Using the brochure, users will be able to view highlights and detailed scores from the match; download and view videos of replays, wickets and runs scored; and view detailed statistics and analysis of the matches.

All this would be made available to the crowds at zero cost and without the need for GPRS. The ability to view the video and analysis on demand will not only bridge the gap between watching the match on television and in the stadium, but would take the experience to a new level, where users will have complete control over what they want to see.

TELiBrahma plans to take this technology to leading national and international sports grounds. The company has carried out such innovations in KSCA Club House, Bengaluru and Lord's Cricket Ground, London previously.

Suresh Narasimha, chief executive officer, TELiBrahma Convergent Communications, tells afaqs!, "This is truly an exciting opportunity to showcase the uniqueness of our technology. Being able to see what I wish to, while present in the stadium and watching the match, is truly an amazing experience. This is true convergence of technology, media and content for the benefit of the consumers."

Narasimha chose to be tight-lipped about the costs involved in the deployment of the technology.

In the past, many brands have used Bluetooth technology to reach different TGs innovatively. In 2008, afaqs! reported how for Cycle Agarbatti, Mudra, along with its OOH arm, Primesite, turned six bus shelters and a hoarding in Mumbai into mini-pandals. One of the bus shelters was Bluetooth-enabled. With opt-in permission marketing, anybody could download more than six Ganapati wallpapers, one ring tone and two videos, audio tracks of the Cycle Agarbatti radio spots and even TV commercials on their mobile handsets.

In August 2009, Dakshin Honda, Honda's major dealer in Bengaluru, provided a similar experience by putting a BluFi device in a Honda Jazz and taking it across the city; with a message on the car informing passers-by that they could download Honda Jazz related rich media content such as videos, wallpapers and more importantly, the details of the dealer as well. TELiBrahma was the technology partner for both these campaigns.

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