Jagran Group's Cityplus launches Vashi edition

The tabloid supplement of the Jagran Group, Cityplus, was introduced in Vashi, Navi Mumbai on October 9. Cityplus, an English information-entertainment based weekly paper, comes as a supplement with the daily, Dainik Jagran.

Cityplus is positioned as a paper that focuses on life and lifestyle and will concentrate on local and relevant community news, while trying to bridge the gap between the residents and civil authorities.

It will be delivered separately by a dedicated distribution chain in all the upper-middle and premium residential localities, along with malls, multiplexes, cafes, institutes, clubs, hospitals and gyms.

"The USP of our brand is to reach the carefully selected target audience through a dedicated distribution channel and get the best possible ROI (return on investment) for the clients," Salil Tandon, national head and editor, Cityplus, says in an official statement.

The all-colour12 page supplement covers a variety of topics including food, fashion and lifestyle. It also has reader interactivity through contests, coupons, puzzles, quizzes, crossword games, polls, suggestions and views.

In a conversation with afaqs!, Tandon adds that with 60:40 advertising versus content ratio, it will cater to local small/medium enterprises for advertisements and will concentrate on community and local news relevant to the readers in the area. The news will constitute localised community news, events and happenings, fashion, food and lifestyle, accompanied by customised information and inputs on a local level for value addition to the story.

Vashi is the second market for the supplement in Maharashtra after Pune, where its first edition was launched in January. It soon expanded to three editions in eight months, with a circulation of more than a lakh copies.

Cityplus currently has 17 editions in areas including Delhi, Faridabad, Ghaziabad, Gurgaon, Noida, Greater Noida, Bengaluru and Pune, with initial print runs of 35-40 thousand for each edition.