Brand Harvest Consultancy forays into mainline advertising

By Biprorshee Das , afaqs!, Mumbai | In Advertising | October 13, 2009
Branding strategy and design consulting company, Brand Harvest Consultancy has launched its advertising unit, Harvest Communications

Brand Harvest Consultancy, a branding strategy and design consulting company, has announced its foray into mainline advertising, with the launch of Harvest Communications.

"We have provided strategic brand and design solutions -- that include visual identity development, packaging graphics and print design -- to our clients. We have now expanded to provide 360-degree services in brand communications, which include advertising, direct marketing and digital services, under the brand name, Harvest Communications," Ram Gudipati, managing director, Brand Harvest, tells afaqs!.

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"Branding is fundamental for a brand and I chose to spend more time on the fundamentals first," Gudipati says, on choosing to launch the branding and design unit before advertising.

Gudipati set up Brand Harvest Consultancy in 2007. The company has worked with clients such as ICICI Bank, Saint Gobain, Trent, WNS and Runwal Group.

Prior to setting up the venture, Gudipati worked at agencies such as Everest Advertising, Ogilvy, Lowe Lintas and Rediffusion.

The advertising division will be headed by David Chelekat, who has been designated the director of the company. A former entrepreneur, Chelekat handled content design and publication at his earlier firm, Ochre Media.

Harvest Communications currently handles the creative mandate for brands such as Fashion Yatra (a division of Tata Group's flagship retail arm, Trent), Saint Gobain Gyproc, e Touch Mobile and Rohan Lifescapes, a Mumbai-based real estate company.

Brand Harvest has worked on the branding strategies of most of the clients, whose creative mandate lies with its advertising division.

"We are now pitching for pure-play advertising. In some cases, the clients might grow from branding. We are looking for prospective clients in the real estate, lifestyle and fast moving consumer goods space," says Gudipati.