afaqs!

Euro RSCG Delhi brings in creative duo

By Neha Kalra , afaqs!, New Delhi | In Advertising | October 22, 2009
Both Ravikumar C and Manoj Jacob come in from Ogilvy Bengaluru

Euro RSCG Delhi is beefing up its creative team. It has roped in Ravikumar C and Manoj Jacob as creative directors. Both Ravi and Jacob come in from Ogilvy Bengaluru, where they have worked for two years.

At Ogilvy Bengaluru, both were associate creative directors. While Ravi is from the art department, Jacob is from copywriting. They were looking after accounts such as Foster's, Haywards 5000, Haywards Black and Fortune cooking oil.

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Confirming the appointment to afaqs!, Satbir Singh, chief creative officer, Euro RSCG India says that the two have done some great award winning work and can help cater to the needs of the exciting assignments and important clientele of the agency.

Working along with Mani Jayaram, vice-president, creative of the Delhi office of the agency, the two will report to Singh.

Talking to afaqs!, Ravi recollects the work on Foster's for its new campaign, The Art of Chilling (a multi-media campaign), as one of their memorable pieces of work together.

Towards the beginning of his career, Ravi was freelancing as a wall and hoarding painter in Kerala, with focus on local assignments. He took up advertising in 2000 when he joined Guide (Kochi) as a visualiser. At Guide, he worked on accounts such as Supplyco and Cochin International Airport Authority.

After spending about a year and a half there, he moved to iB&W Communications at its Kochi and Bengaluru office and was with the agency for two years as senior visualiser. He moved on to Disha Communications, Bengaluru as art director for a stint of about a year.

Subsequently, he joined JWT Bengaluru and continued there for two years; he stepped out as senior art director to join McCann Erickson, Bengaluru. He was at McCann for eight months as creative team leader (group head). Later, he moved to Ogilvy.

Before Jacob began in advertising, he had a two years experience in marketing, working for various companies such as India Today (selling space for its C&I directory and TAG), Sonok Telecom (marketing mobile phones, pagers and fax machines) and Paramount Power (marketing diesel generator sets).

In 2000, he joined Graphic Arts Industry in Bengaluru as a copywriter; he was there for a year. He moved to Disha Communications as creative supervisor and was there for three years. Later, he joined Contract Advertising (Bengaluru) as creative consultant and spent about three years there.

The duo reveals that they met for the first time in Disha Communications, after which they parted ways - Ravi worked with JWT and McCann, while Jacob moved to Contract - they both got back together at Ogilvy, and have been together since then.

Some of the accounts that Ravi has worked on includes BSNL, Vijaya Bank, Jive Fruit Drink, Van Heusen, V Dot, Knorr Soup, Lipton, Britannia and TVS.

Jacob has worked on businesses such as Knock Out, Tiffany's, Nilgiris Supermarket, Himalaya, AMD, Shell and Kerala Ayurveda Pharmacy. They have worked together on Coffee Day Express, Le Meridien and Caterpillar at Disha.

The two are the recipients of various advertising awards. This year seems to have been particularly lucky for them - they bagged a bronze Lion at Cannes. Their work for Foster's Elusive Coaster has been recognised by The Work, too. Clio, Spikes Asia, Adfest and One Show also recognised their efforts.

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