CNN, the global 24-hour news network, is set to provide web users a whole new experience of accessing and consuming news by revamping its website, CNN.com.
The revamp exercise has been undertaken with an eye to improving consumer experience by offering an uncluttered, bold website, loaded with features that make browsing and navigating easier. In an official communiqué, KC Estenson, senior vice-president and general manager, CNN.com, says, "The revamp initiative harnesses the full power of the CNN brand and delivers web users a stunning, visually charged online experience. It is a total re-imagining of CNN.com and the breadth and depth of the new website will give users a fresh new way to experience our content."
The revamped website showcases CNN's in-depth reporting with stunning photography and integrated video. With visually driven design and personalisation, the new CNN.com has video and photography as the centrepiece of the homepage. The homepage offers its users best stories, video, interactive features above the fold and equips them to customise their news settings with weather and local headlines, stock quote lookup and sports scores.
The website has new sections which will focus on stories from Africa, West Asia and Latin America. It will continue its existing coverage of news, giving a low-down on Europe, Asia and North America. Additionally, the sections dedicated to West Asia and Latin America will have local language feeds in Spanish and Arabic.
The website is geared towards making CNN the premium online news destination by presenting its signature lifestyle shows, including The Screening Room, Revealed and My City My Life, in a visually impactful and stimulating environment. To further enrich its content, CNN.com has tied up with US entertainment publications such as People and EW.
To provide diverse and in-depth opinion, CNN.com has also partnered with TED, a non-profit organisation devoted to ideas worth spreading and has launched a video commentary feature on the website.
CNN Challenge brings website visitors an online news trivia game based on top stories of the week, where they are guided by anchors such as Larry King, Wolf Blitzer, Anderson Cooper and Robin Meade.