The gaming company, Zapak Digital Entertainment Ltd, has promoted Chirag Shah as head, national ad sales. Shah will look after ad sales for all businesses - Zapak.com, Zapak Gameplex and Zapak live, the activation arm. He will report to Arun Mehra, chief marketing officer.
Shah joined Zapak in 2006 as assistant vice-president, sales and has played a key role in creating and maintaining revenues in the West and South regions.
"With his extensive experience in the media segment, he will now lead the team to deliver profitable revenue growth across our core industry segments", Mehra says about Shah's elevation, in an official communiqué.
In his 10-year career, Shah has been associated with companies such as HT Media Ltd, where he headed Hindustantimes.com for four years. Prior to that, he was with NRIworld.com, an online media company, for about four years, as head of sales and marketing.
Zapak.com is a popular gaming website; and the company also has 70 large-format dedicated gaming cafés, Zapak Gameplexes, in 35 cities across India.