Mudra Group's OOH arm, Primesite, has appointed Ranjit Banerjee as group account director, Primesite Kolkata. He moves in from Outdoor Advertising Professionals (a joint venture of Rediffusion Y&R and Selvel Vantage Group), where he served as senior manager.
In a conversation with afaqs!, he shares that the Kolkata market is as important for Primesite as all other markets, maybe not in terms of size or monies but in totality.
Mandeep Malhotra, senior vice-president, Primesite, says, "I am happy to have Ranjit on board. He will head Primesite Kolkata as well as be involved in opening doors for all other businesses such as Kidstuff, Celcius, Ten Integrated and Terra. I am confident that his vast experience in the Kolkata and eastern markets will surely take Primesite Kolkata to the next level of professional excellence."
Banerjee has more than 12 years of professional experience and has handled prominent clients such as Aircel, Maruti, Airtel and Bacardi.
He started his career with SIGHT, a local outdoor advertising media owner, in 1997. In 2001, he moved to Ogilvy & Mather, where he supervised the execution of various campaigns and tracked the outdoor media campaign for competition. In 2002, he moved to Outdoor Advertising Professionals.
For the record, Prime Group (part of the Mudra Group), the specialist communication services unit, covers all aspects of the OOH space. Its OOH services include conventional outdoor, ambient and unconventional media. It has an extensive nationwide network, covering more than 600 markets.
Primesite's design cell is India's leading agency providing services in retail and visual merchandising. Prime Consult advises state and local governments on aesthetic and planned outdoor media development, better city information systems and environmental design, while Prime Green develops and creates innovative outdoor media using solar energy.
Prime Group's clients include Pepsi, Reebok, Aircel, Micromax, Samsung and Reliance Capital.